“Think Like a Car Salesperson”: What Biotech and AI Start-Ups Can Learn About Selling
An Interview with Gary Jennings, Innovation Director, The EpiCentre Haverhill
For many UK start-ups in biotech and AI, selling doesn’t come naturally. Founders are often scientists, engineers, developers or researchers—brilliant at building, but less comfortable with business. Yet, no matter how innovative your product is, it won’t make an impact unless someone buys it.
To explore how technical founders can become more effective at sales, we spoke with Gary Jennings, Innovation Director at The EpiCentre Haverhill. He’s helped dozens of start-ups across the UK. His advice? Take a few cues from an unlikely source: car salespeople.
