Building a Marketing Funnel That Helps Your Business Grow
For many growing SMEs, marketing can feel like a constant challenge. You’re posting on social media, attending networking events, updating your website and sending emails – but are those activities actually guiding potential customers towards a sale?
That was the focus of a recent workshop delivered by marketing specialist Anna Bravington, Innovation Director at Fareham Innovation Centre, who explored how businesses can use marketing funnels to better understand customer behaviour and improve conversions.