The Vaccination Hub at The EpiCentre with Matt Hancock and Rosalind Tandy

As artificial intelligence transforms the way people search online, businesses are being urged to rethink their digital marketing strategies by Gary Jennings, Innovation Director at The EpiCentre in Haverhill, who has published a new book explaining how organisations can increase being referenced in Google’s AI Answers without the need for a large marketing budget.

For many growing SMEs, marketing can feel like a constant challenge. You’re posting on social media, attending networking events, updating your website and sending emails – but are those activities actually guiding potential customers towards a sale?
That was the focus of a recent workshop delivered by marketing specialist Anna Bravington, Innovation Director at Fareham Innovation Centre, who explored how businesses can use marketing funnels to better understand customer behaviour and improve conversions.

Powered by 1956 Individuals, the conversational AI platform from SKC Studios, that is based at The EpiCentre in Haverhill, the avatar greeted shoppers and introduced them to Scan & Pack, the IKEA app feature that lets customers scan items as they shop and pay in seconds, with IKEA Family rewards applied automatically.

Entrepreneur Dr Shola Adeyemi, who has multiple business interests, has taken a virtual office at The EpiCentre in Haverhill, to grow his two AI-powered businesses: AgriTwin Intelligence, focusing on insights from leaves, and security business CheetahSwift Security