You have a good idea but you need to know that your product has a market. Product market fit is the first step in building a successful venture. Expert advice from entrepreneurs Phil Wakefield and Mark Preston will help put you on the right track by sharing their experience and expertise in the field. They will ensure that you ask the key questions before you go to market: Is there a customer base for your product? Is it packaged right? How do you blow the competition out of the market?
The right business pitch is vital for telling your company narrative and striking a chord with investors. Having developed two software companies, MD of OION, Richard Cooper will give you the inside track on pitching and angel funding in a new, post-COVID funding landscape. And, Benjamin Storey from Eagle Labs will look at access to funding and support available to start ups and growing businesses.
Want to know more about brand and marketing strategies that work? Leading experts Su Copeland, Founder of Priddy Marketing, and Warren Brown, Creative Director of Brown Creative, will give you insights and strategies on how to successfully implement branding for your business and leave you with a marketing ‘toolkit’ to help your company flourish and grow. Clarity of message is vital and a solid foundation on which you can market your products.
As you start to build your business, business development and customer acquisition are key. Customers are the lifeblood of any business, big or small. Serial entrepreneur and sales expert, Paul Essery, Innovation Director, Wendy Tindsley, and CEO of Innovation Gateway, Matt Pumfrey will advise and discuss putting together a value proposition, lead generation, how to build your customer base, customer relations and, of course, sales. Entrepreneur Matt Brown will talk through his learnings and successes as his new business has developed over the last couple of years, including some of the challenges as the journey continues.