The EpiCentre Innovation Director launches book to help businesses become the trusted voice in Google’s AI Answers

As artificial intelligence transforms the way people search online, businesses are being urged to rethink their digital marketing strategies by Gary Jennings, Innovation Director at The EpiCentre, who has published a new book explaining how organisations can increase being referenced in Google’s AI Answers without the need for a large marketing budget.

His book, Be The AI Answer, explores how Google’s AI-powered search is changing the rules of online visibility. Rather than simply ranking web pages, Google’s AI Answers identify and cite trusted sources to answer users’ questions directly, creating a significant opportunity for businesses that understand how to position themselves as authoritative experts.

Gary wrote the book after recognising that many SMEs were struggling to stand out in an increasingly crowded digital marketplace. Uniquely, this book also includes strategies that start-ups, scale-ups and innovators can use to align to searches made by early-stage investors, or those pushing into international markets. This gives an additional tool to help SMEs start to unlock their visibility and trust with investors whilst expanding their sales into new markets.

Gary Jennings said: “Businesses have spent years competing for page-one rankings on Google, but AI is rewriting the rulebook. Smaller businesses now have a genuine opportunity to compete with much larger organisations by creating content that AI recognises as credible, authoritative and genuinely useful. This book provides practical, step-by-step advice to help businesses understand what Google is looking for and how they can become one of the sources that AI chooses to cite.”

As Innovation Director at The EpiCentre, Gary helps entrepreneurs, start-ups and established companies embrace emerging technologies to accelerate growth and improve competitiveness. His latest publication reflects The EpiCentre’s commitment to equipping businesses with the knowledge and tools needed to succeed in an AI-driven economy.

Helen Earl, Centre Manager at The EpiCentre, said: “Gary’s book is yet another example of The EpiCentre leading the way in helping businesses harness emerging technologies. We are incredibly proud that this expertise is being developed and shared from our innovation centre. It demonstrates Gary’s passion for making cutting-edge AI accessible to businesses of all sizes and reinforces The EpiCentre’s reputation as a place where innovation is turned into practical commercial advantage.”

To coincide with the launch, Gary will also be hosting a practical workshop at The EpiCentre, showing businesses how AI search works, what Google looks for when selecting trusted sources and the steps they can take to improve their chances of being featured in AI Answers.

Be the AI Answer is available from Amazon