As you start to build your business, business development and customer acquisition are key. Customers are the lifeblood of any business, big or small. Serial entrepreneur and sales expert, Paul Essery, Innovation Director, Wendy Tindsley, and CEO of Innovation Gateway, Matt Pumfrey will advise and discuss putting together a value proposition, lead generation, how to build your customer base, customer relations and, of course, sales. Entrepreneur Matt Brown will talk through his learnings and successes as his new business has developed over the last couple of years, including some of the challenges as the journey continues.