Social Media Growth Lab (Plan, Post, Improve) by Alicia Williams

A 3-part workshop – Social Media Growth Lab led by Alicia Williams from The Social Mastery.

Each session will be implementation-led, where attendees plan two weeks of content during the workshop, go away and apply it in real time, and then come back to review, refine, and build on what they’ve learned.

The aim is to create a space that feels supportive and discussion-led, where people can share what’s worked (and what hasn’t), learn from each other, and build confidence as they go, rather than feeling like they have to get everything “right” straight away.

The overall aim is that by the end of the series, attendees feel more confident, consistent, and clear on how to use social media in a way that works for their business.

• Wednesday 10th June – Session 1: Build Your Foundations & Plan Your Content – We’d focus on understanding each person’s brand, audience, and direction, simplifying what social media actually needs to look like for their business, and then guiding them to plan a realistic two weeks of content during the session itself. The key outcome is that everyone leaves with clarity and something tangible they can immediately implement.
• Wednesday 24th June -Session 2: Review, Refine & Improve – This would be more discussion-led, looking at what they’ve tried over the two weeks. What worked, what didn’t, what felt easy or challenging, and using that to refine their approach. We’d then build on this by planning their next two weeks of content with more confidence and direction.
• Wednesday 8th July – Session 3: Build Momentum & Next Steps – The final session would focus on reviewing overall progress, identifying what’s now working consistently, and helping them create a more sustainable approach going forward. We’d also look at simple next steps for growth, and where they might want further support if needed (for example, audits or a more tailored strategy).

All 3 sessions must be attended.